This book mapping examines the visual structure of Fred Tomaselli: Early Work or How I Became a Painter, considering the relationship between imagery, text, pacing, and pagination throughout the publication. The layout is designed to reflect the rhythms and themes of Tomaselli’s early practice, guiding readers through key works and critical essays in a sequence that echoes the artist’s experimental approach. Intended for students, collectors, and audiences new to his work, this compact guide situates Tomaselli’s formative years within broader currents of contemporary art while highlighting the visual and conceptual developments that shaped his emergence as a painter.
Text included:
Foreword
Mike McGee Introduction
Bill Arning Essay
Gregory Volk Essay
Artwork and details included:
Nervetwitch Leg Bottom
Geology Lesson
The Sweet Aroma of Revolution
Cubic Sky
Current Theory
Big Bang
City
Influence
All the Bands I Can Remember...
Diary
Comet
Comforter
Deep End
Respirator
Big As Me
Blotter Logo Mandala
X Will Fade
Lil' Alizarin Spiral
Portrait of Laura
Ten-Kilometer Radius
Brain with Flowers
Box for Your Head
Hornets Nest
Untitled #1
Custom architectural illustration of The Palm Springs Art Museum in Palm Desert (now the Artists Center at the Galen), rendered in a contemporary sketch style that echoes the structure’s modern form. Clean silhouettes and minimal linework provided a versatile graphic system used across a variety of marketing and promotional materials.
Gantt chart created for Computer Generated: A 3D Art Anthology, curated by Kyle Goodrich and published by Gingko Press.
This project timeline maps the editorial, design, production, and distribution phases of the anthology, showing key milestones—from contributor selection and image curation through layout, proofreading, printing, and release. Tasks are organized by workstream and color-coded for clarity; dependencies, task durations, and critical-path items are highlighted to ensure on-time delivery. The chart serves as a planning and communication tool for editors, designers, and production partners, helping coordinate schedules, track progress, and manage risks across the book’s lifecycle.
Custom cartography for the F. Scott Hess Retrospective exhibition at the CSUF Begovich Gallery in Orange County and the satellite location at the Los Angeles Municipal Art Gallery at Barnsdall Park. These cohesive, location-specific simplified maps were designed for use on marketing materials as small as standard postcards.
Custom typographic treatments created for motocross legends Tarah Gieger and Caleb Moore as commemorative Fox Racing advertisements featured in globally distributed magazines. Each design pairs expressive typography with high-impact action photography captured during pivotal race victories, highlighting the athletes’ individuality, competitive spirit, and contributions to the sport. The layered compositions amplify the energy and personality that define each rider while reinforcing the Fox Racing brand presence.
Compact spot illustrations that doubles as infographics for Kaiser Permanente’s CDHC overview booklet.
Clean, accessible spot illustrations that communicate complex health information at a glance. Designed to align with Kaiser Permanente’s brand—clarity, trust, and care—each illustration pairs a simple, friendly icon with concise data callouts and consistent color, type, and spacing.
Custom typographic logo for Gregorio Escalante Gallery, designed to reflect the curators’ strong foundation in art history while embracing the gallery’s contemporary and lowbrow aesthetic. See the proposed signage for the Downtown Los Angeles Chinatown location, where the identity combines classical influences with postmodern character to create a memorable presence within the neighborhood’s visual landscape.
Visualization of the title statement and didactics for Helen Lundeberg: A Retrospective within the Laguna Art Museum exhibition space, establishing distinct thematic sections for viewing the artwork.
Proposed cover design for Computer Generated: A 3D Art Anthology, curated by Kyle Goodrich and published by Gingko Press. The design draws from foundational wireframe geometries used in 3D modeling, transforming these basic digital structures into a dynamic visual system that reflects the innovation, experimentation, and creative potential of contemporary computer-generated art.
Technical layout study exploring page geometry behaviors in bound print systems across three variations. Together, the samples compare fixed-grid layout against progressively distorted page structures, emphasizing how page geometry responds under constrained binding conditions.
Simplified four-week ceramic workshop plan structured as a clear, stage-based process. The curriculum is divided into three phases—preparation, creation, and glazing—guiding participants through each step of developing a finished ceramic piece from initial setup to final surface treatment.
Illustrative exhibition statement title for Floating Realities: The Art of Dr. Masami Teraoka exhibition at CSUF Begovich Gallery. Simplified to allow for vinyl execution while aligning to the exhibition catalog design.
Designed a custom Pop-Surrealism display typeface for an exhibition curated by Nathan Spoor and Jeff McMillian at the Long Beach Museum of Art. Crafted through manually shaped letterforms and applied textures, the bespoke character set unified exhibiting artist names across the published catalog covers, interior layouts, and gallery environmental graphics.
Exhibiting artists names rendered:
Esao Andrews
Sean Cheetham
Natalia Fabia
Alex Gross
James Jean
Josh Keyes
Mario Martinez (MARS-1)
Jeff McMillan
Greg Simkins
Nathan Spoor
Nicola Verlato
Eric White
Aron Wiesenfeld
Martin Wittfooth
